Discovery appoints Geetanjali Bhattacharji as the Head of Brand Partnerships & Content Integration

05 Oct,2017

By A Correspondent

 

Geetanjali Bhattacharji

Discovery Communications India has appointed Geetanjali Bhattacharji, erstwhile CEO of Spatial Access as the Head of Brand Partnerships & Content Integration, based out of Mumbai.

 

In her new role, Bhattacharji will work in close association with Vikram Tanna (VP, Advertising Sales & Business Head of Regional Clusters), and will focus on creating engaging content partnerships with brands.

 

Said Karan Bajaj, Senior Vice President & General Manager, South Asia, Discovery Communications India: “It is an opportune time to have a content and media optimiser like Geetanjali on board. Discovery Jeet’s content is under development, besides we have been working to make the brand proposition of each of our marquee channels more focussed towards specific target audiences. Geetanjali’s skills and understanding for this space will help deliver impactful, purpose-driven partnerships to Discovery’s valued brand partners in their quest to reach diverse and evolving audience communities.”

 

Said Bhattacharji: “I am extremely excited about being part of a journey that delivers to millennials meaningful content that entertains and yet provokes thought. Given the fragmentation of consumers, Jeet fills a clear gap in the Hindi GEC space: providing relevant content choices to male millennials and Tier II & III families who aspire to be a part of the change around them but are missing out on the action.

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