Dharma 2.0 bags Clean City Initiative account

23 Oct,2017

By A Correspondent


Industrialist Adar Poonawalla has roped in Dharma 2.0 to lead the complete ad campaign for its ‘Clean City’ movement. The ‘Clean City’ initiative, a brainchild of Adar Poonawalla, owner and CEO of Serum Institute of India, has been in headlines for its waste management practices


Dharma 2.0 has brought actors Alia Bhatt and Varun Dhawan onboard, to feature in two TVCs, which will shed light on how citizens can contribution towards making a city clean.


Commenting on the new association, Poonawalla said: “Given the excellent quality of work being done by Dharma 2.0 in such a short span of time since its inception; associating with them was an obvious choice. I strongly believe they understand my vision for the ‘Clean City’ initiative and will rightfully bring its essence on-screen to speak to the youth.”


Punit Malhotra

Added Punit Malhotra, Head, Dharma 2.0: “We are glad to partner with Adar Poonawalla for his ‘Clean City’ initiative that consciously focuses on better waste-management and cleanliness of a city. It is a matter of pride to be a part of this movement wherein Dharma 2.0 aims to encapsulate his vast vision in a short ad-film and drive the message home, while maintaining the creative streak as seen in our campaigns.”

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