DDB Mudra partners with Hotify to provide AI-powered solutions

31 Oct,2017

By A Correspondent


The DDB Mudra Group has announced a partnership with Hotify to launch Artificial Intelligence-led marketing and communication products and services.


Quoting on the partnership, Deepak Nair, Chief Growth Officer, DDB Mudra Group said, “As the digital ecosystem continues to evolve, it is imperative that we look towards creating more meaningful solutions for our clients in all facets of their business. This partnership with Hotify AI, with their incredible wealth of knowledge, expertise, and robust platform, is a bold step in creating value for our clients across the Group.”


Speaking on the partnership, Ankur Dinesh Garg, Chief Executive Officer, Hotify AI Group said: “We are on a mission of enterprise AI adoption and our partnership with the DDB Mudra Group is a great milestone for us. Hotify has an eco-system driven strategy, where we work as AI enablers to our partners, who in turn bring significant domain expertise and existing clients relationships with large enterprises. Our partnership with the DDB Mudra combines our AI capability with the agency’s domain expertise- to deliver AI-led success in consumer marketing segment and increase ROI, efficiency and predictability for the DDB Mudra Group’s clients”.



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