DCMN to execute media strategy for Cars24

04 Oct,2017

By A Correspondent

 

Marketing firm DCMN has assisted Cars24 launch its newest film which aims at educating customers on how to use the second-hand automotive marketplace to get the best rate for their vehicles.

 

Said Bindu Balakrishnan, Country Head – DCMN India: ”With this campaign, DCMN has given Cars24’s new TV spot a performance focus. Using our in-house TV attribution technology, we can optimise the campaign from the moment it goes to air, allowing us to focus on the best-performing genres, channels, days, and dayparts – and to tweak the creative for optimal performance.”

 

Added Vikram Chopra, CEO and Co-Founder, Cars24: “Following a successful first flight with our previous TVC, we’ve optimised the campaign for even better performance. Our continued partnership with DCMN allows us to take advantage of their performance-driven approach, which ensures we can measure the direct response of the spot as it goes to air”.

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