Dailyhunt rolls out its new campaign, #NewsKaDailyDose

12 Oct,2017

By A Correspondent

 

Leading news and local language content platform Daiyhunt has partnered with What’s Your Problem to launch a TV campaign – India Reacts.

 

Commenting on the new ad campaign, Virendra Gupta, Founder & CEO, Dailyhunt said: “At Dailyhunt, we have been constantly innovating and have evolved to be the best destination for content in local Indian languages. We take pride in describing ourselves to be the single largest news platform of local languages. With the latest campaign, we want to highlight the current trends related to digital news consumption pattern in India.”

 

Said Amit Akali, Joint MD and Creative Head– Creative and Content – What’s Your Problem: ““The ‘what to say’ and strategy is as important for any brand, as the creative. Thus, we decided to go back to the basics and demonstrate how the brand has been giving 15 crore Indians all the news and info they need. As a creative hook, we latched on to what news makes anybody do; laugh, cry, get irritated, frustrated, happy, smile – basically react! We purposely kept the narrative simple and showed people all over India reacting in different ways, revealing eventually that it was all thanks to Dailyhunt. To add interest, we decided to make a ‘reaction track’ and render the reactions musically.”

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