Crystal promotes Abacin as a new-age miticide brand

13 Oct,2017

By A Correspondent

 

Crystal Crop Protection has come up with a TVC on its new generation miticide – Abacin. Launching the TVC, CS Shukla, Senior Vice President- Marketing, Crystal Group, said: “We are happy to launch this TV commercial. It will enhance Crystal’s visibility as a brand leader. The aim is to provide farmers revolutionary solutions for crop protection and yield enhancement. It underscores the fact that though there are many miticides in the market, the farmer picks up Abacin for its efficacy. It portrays Abacin as a trusted miticide, a destroyer of evil – mites that alone can bring farmers fool-proof protection against mites. With this commercial, Crystal aims to improve product awareness and provide farmers integrated solutions for crop protection.”

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