CP Plus unveils new campaign

27 Oct,2017

By A Correspondent


CP Plus has unveiled its new campaign to reaffirm its leadership in the security domain. The TVCs features Salman Khan as the CCTV ambassador of the brand.


Said Aditya Khemka, Managing Director, CP Plus:“There has been a lot of consciousness and awareness generated on the effective deployment of surveillance solutions. Being the market leader, we have realized the urgent need for intelligent security systems. We aim to amplify the intelligence of our security solutions through the optimum use of a host of intelligent features available.”


Added Kapil Arora – President, Ogilvy Group Companies North:  “CP Plus has been the pioneer in electronic surveillance, pretty much leading the way for the segment. As adoption of security cameras increases, they have largely been seen as passive recorders of events. With CP Plus intelligent security systems, we believe that role can become of an active deterrent.”


Said Ajay Gahlaut, COO Ogilvy North & Deputy COO, Ogilvy India: “The creative task was to reinforce the leadership of CP Plus in the surveillance category and build on the brand’s existing communication; Uparwala sab dekhrahahai. Using Salman Khan as the brand ambassador, we have attempted to bring alive stories from various aspects of life showcasing the intelligent technology solutions that CP Plus has in their products.”

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