Byju’s unveils new brand logo

10 Oct,2017

By A Correspondent

 

Online educator Byju’s has unveiled its new identity and refreshed brand logo. Conceptualised from crowd sourced ideas from within the organisation, the refreshed logo has been designed by the in-house design and brand teams.

 

Speaking about the new logo, Mrinal Mohit, Chief Operating Officer, Byju’s said: “The refreshed brand logo reflects our promise to create and deliver the best personalised and engaging learning experiences for students across grades. In the last six years, we have worked towards transforming learning in India and our new logo honours this journey and lays out a strong base for the future. While developing the new logo, we focused on three key elements – one, the new logo had to reflect simplicity and the fact that Byju’s is every child’s friendly learning companion; two, resonate with the brand’s focus to keep the curiosity alive amongst children and three, celebrate and encourage self-initiated learning. We strongly believe that the refreshed logo truly embodies these brand facets and represents the innovative and transformational journey of Byju’s”.

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