ArthImpact ropes in Scarecrow for Happy

12 Oct,2017

By A Correspondent


Manish Khera, founder of Fino Paytech and Yatra Tatra Sarvatra, and Gautam Ivatury, Founder of CGAP and co-founder of Jipange KuSave have partnered with Scarecrow Communications to launch their new micro digital lending platform. The account will be handled from the agency’s Mumbai office.


Commenting on their decision to choose Scarecrow, Manish Khera, Founder & CEO, ArthImpact, said: “With ArthImpact, we needed a team that could not only align with our product ideology but also be able to translate it to our brand identity – Team Scarecrow has been instrumental in helping us achieve this.”


Added Manish Bhatt, Founder director of Scarecrow: “Happy is very special to Scarecrow. We have been a part of the process from day one – right from developing strategy, arriving at a name to creating an identity that resonates with the brand. Being an impact driven venture, it aims to bring an instrumental change in people’s lives. And it’s a great feeling to be associated with such a brand.”


Said Mangesh Mulajkar, Senior Vice President, Scarecrow: “The brief was an open canvas with the mandate to create an ‘un-finance’ kind of brand in the digital lending space. A name that the consumer will connect with easily and what better emotion can a brand own and offer than a feeling of being ‘Happy’. The Happy team has been very enthusiastic about the idea, which has led us to taking a very different and cheerful approach to the communication and this is just the beginning.”

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