Apollo Tyres makes a mark with its tie-up with EPL

16 Oct,2017

By A Correspondent

 

Football is helping Apollo Tyres score with its consumers across geographies, notes a communique. The tyre major’s association with Manchester United Football Club and recently, with Crystal Palace Football Club, as their Official Tyre Partner, has provided the impetus to the company’s global growth journey, it is claimed.

 

Several campaigns have been created by Apollo Tyres to engage with the youth and the football fans world over. The company has also used Augmented Reality to engage with the football enthusiasts. Taking the association with Manchester United to the next level, Apollo launched the special edition dual branded — Apollo and Man Utd — tyres for the football fans in the United Kingdom, Thailand, India and the Middle East region.

 

Said Marco Paracciani, Chief Retail and Marketing Officer, Apollo Tyres: “We continue to focus on driving our growth agenda and football remains a key element of that strategy. It’s wide following and fast adoption, also in India, has helped us tremendously in increasing Apollo Tyres’ visibility globally.”

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