Aircel partners with Unlockd for mobile loyalty programme

05 Oct,2017

By A Correspondent


Global value exchange mobile platform Unlockd has announced a partnership with mobile service provider Aircel as also launched  ‘Aircel Open2Earn’ app, powered by Unlockd. This is Unlockd’s eighth market launch and its first in India. The app provides a value-based proposition for Aircel users, rewarding them with Rs. 10 credit every week for simply unlocking their phone and viewing personalised ads, deals and offers, effectively converting their attention into rewards.


Said Unlockd Co-Founder and CEO Matt Berriman: “Giving back to mobile users for the time they already spend on their devices has always been my vision of our company, something people are habitually doing every day, and I believe this is why our business has seen such strong success globally in many markets. We’re truly excited to bring our platform to one of the world’s most progressive, fastest growing and dynamic markets, one in which a billion Indians spend hours a day on mobile devices. I’ve always had the vision to provide people a valuable reward for the time they spend on their mobile devices and we can provide Aircel customers up to Rs 40 per month in top up credit, making a significant difference to their monthly mobile expense, whilst also providing personalised offers, deals and coupons from some of the country’s best-known and loved brands.”


Added Anupam Vasudev, Chief Marketing Officer of Aircel: “In a highly fragmented market, a proposition like Unlockd’s provides Aircel with a unique opportunity to build stronger relationships with our customers by rewarding them for something they are doing every day – spending time on their mobile devices. A model like this we believe will go a long way built customer stickiness on our platform and reduce churn.”


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