Adidas unveils campaign around the FIFA U-17 World Cup

04 Oct,2017

By A Correspondent


Adidas has launched its new campaign that aims to inspire young football creators in India and to kickstart a football revolution.


Sharing his thoughts on the campaign conceptualised by Cheil WW India, Sean van Wyk, Senior Marketing Director, Adidas India, said, “The football creator is obsessed. His appetite to play and consume football across platforms is unrelenting. Our campaign aims to capture the emotion and intensity behind every young player and inspire them to take their rightful position on the world stage. It’s their story, their sweat, to emerge as the best which is the essence of our campaign. adidas has been at the forefront of the game across the world and with India being the host nation for the 2017 FIFA U-17World Cup, we want to inspire the Indian youth to create their own future.”


Speaking about the campaign, Aneesh Jaisinghani, Group Creative Director, Cheil WW India said:  “It is for the first time that FIFA U17 World Cup is taking place in India and we wanted to take this opportunity to inspire the youth to see football as their prospective future. For this, we opted for a slow paced execution that romanticised the rituals, the passion and the obsession of these young footballers irrespective of what level of football or where they play. This campaign is yet another step towards achieving adidas’ mission of encouraging a culture of sports in India. We hope to see it becoming an anthem soon!”

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