Accenture appoints Nikki Mendonca to head ‘intelligent marketing’

13 Oct,2017

By A Correspondent

 

Accenture has appointed Nikki Mendonça as President of Intelligent Marketing Operations within Accenture Operations. Mendonça’s appointment is effective early 2018.

 

In this new role, Mendonça will manage a global team focused on helping Accenture clients activate, operate and scale marketing programmes to deliver increased performance and growth. The team will use predictive analytics to target and attract the right customers across marketing channels to enhance loyalty and optimise the customer lifecycle.

 

Mendonca joins Accenture from OMD World wide where she served as president of the company’s EMEA region.Previously, she held management roles at Capital Radio and Leo Burnett.

 

“Nikki is a proven business leader and digital marketing strategist and I’m excited that she will lead and help us to build our Intelligent Marketing Operations business,” said Debbie Polishook, group chief executive, Accenture Operations. “Her arrival comes at a strategically important time in building this capability as we continue to develop innovative solutions that combine platform, analytics, artificial intelligence, machine learning and other core technologies to help clients enhance their marketing impact.”

 

Added Mendonça:“My passion is helping clients create highly personalized and engaging customer journeys that improve their marketing performance and grow their business. I am very excited to join Accenture, a global leader in digital marketing services, and look forward to leading a talented team whose mission is to help clients transform their marketing performance to achieve new growth and success in a digital-first world.”

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