Winners of second D&AD Impact Awards announced

28 Sep,2017

By A Correspondent


The second annual D&AD Impact Awards took place at Terminal 5 in New York City yesterday, with key figures from the worlds of business, advertising, design and philanthropy gathering to hear who has won a coveted D&AD Impact Pencil.


The aim of D&AD Impact is to identify and celebrate transformative creative ideas that have had real impact and, ultimately, contribute towards a better and more sustainable future in which purpose is aligned with profit.


In total, 98 D&AD Impact Pencils were handed out on the night, with Graphite and Wood Pencils being awarded to work that the judges considered world-leading across twelve distinct categories, ranging from Environmental Sustainability to Financial Empowerment and Humanitarian Aid. For the second year running, these categories reflect the UN Sustainable Development Goals, with the aim of helping the creative industries address real global issues.


This year, the entries demonstrated renewed focus on issues of health, gender equality and child welfare. 13 brands and companies took home a D&AD Impact White Pencil, the premier accolade for creativity for good. The D&AD Impact Black Pencil, reserved for truly game-changing work, was awarded to three projects:

  • McCann Worldgroup India and The Ministry of Public Health Afghanistan, The Immunity Charm, which encouraged Afghan mothers to vaccinate their children by way of traditional charm bracelet
  • McCann New York and State Street Global Advisors, Fearless Girl, which highlighted that companies with women in leadership perform better, with a statue of a daring young girl standing strong on Wall Street
  • J. Walter Thompson Amsterdam and Free a Girl Movement, School for Justice, an ad campaign to raise awareness of child prostitution in India


The 2017 D&AD Impact Jury includes leaders from BlackRock to Snapchat, The Girl Scouts of America to P&G, and Post Secret to Wieden + Kennedy. Richard Curtis, Founder, Project Everyone and Comic Relief (Red Nose Day); Arianna Huffington, Entrepreneur, Writer, Founder, Thrive Global; Neil Blumenthal, CEO, Warby Parker; Bob Greenberg, Founder, Chairman, CEO, R/GA; Betsy Lack, Head of Global Brand Strategy, Snap Inc.; Haiyan Zhang, Innovation Director, Microsoft, and over 80 industry leaders lent their support to the awards and judging.


The juries awarded D&AD Impact Pencils based on three criteria: an original and innovative idea at its core; clear and measurable impact in its chosen category; and relevance to the business’s commercial needs.



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