WATConsult & Godrej urge moms to #SuitUpToAllergy

14 Sep,2017

By A Correspondent

 

WatConsult has launched a digital campaign titled #SuitUptoAllergy for Godrej.

 

Speaking on the launch of the campaign, Rajiv Dingra, Founder and CEO, WatConsult said, “We have a long partnership with Godrej and I have enjoyed working on brilliant campaigns with them. For this campaign, we decided to opt for a humorous plot to simplify the message about kids’ health to moms. I believe that the campaign will resonate with the audience and bring great recognition to the brand”.

 

Said Swati Rathi, Marketing Director, Godrej Appliances: “At Godrej, it is our constant endeavour to offer products that are built on consumer insights and hence the Godrej Eon Front Loading Washing Machine with Allergy Protect mode keeping in mind the growing allergic disorders in India. Instead of launching the machine in traditional media, we have chosen to launch it first on the digital medium, with a short but humorous video. It has been designed to engage and get attention particularly from parents, who are a key target audience for the product. We engaged with our longstanding partners, WatConsult on this video and are hopeful that it will resonate with the targeted audience.”

 

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