Vogue eyewear encourages women to come to the fore with #ShowYourVogue

05 Sep,2017

By A Correspondent

 

International eyewear brand Vogue Eyewear has unveiled its latest campaign featuring Bollywood actor Shraddha Kapoor, and six other women in different situations. The digital film titled #ShowYourVogue encourages women to show the world their real self, not caring too much about what others think of them.

 

Said Amit Singh, Head of Marketing at Luxottica India Eyewear Pvt Ltd: “Do anything but do it like you is the first thing you’re sure to tell yourself once you watch this film. Shraddha Kapoor and the six other women in the film are as self-assured as it gets and they are owning their lives and how! The film gives us a sneak peek into their free spirited attitude towards daily life and brings forth an important message – live and move in your own style, in your own Vogue!”

 

The film has been conceptualised by Brandmovers India. Speaking about the film, Suva Ghosh, Chief Creative Officer at Brandmovers India said: “This was a really fun project for us to work on. The idea was to create an anthem that catches on with the woman of today and to juxtapose it with interesting visuals. Working with Shraddha Kapoor was a great experience too!”

 

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