The Womb to partner Honeywell’s consumer play in India

13 Sep,2017

By A Correspondent

 

The Womb, the agency set up early last year by former Ogilvy senior execs Navin Talreja and Kawal Shoor, has been appointed by Honeywell India as brand strategy and creative partner in building up its air purifier business in India.

 

Sudhir Pillai

Commenting on the agency’s appointment, Sudhir Pillai, General Manager – India, Homes at Honeywell, said, “At Honeywell, we value innovation, creativity, and an ability to engineer solutions that address the toughest challenges and unique needs of our customers. The Homes business of Honeywell aims to provide products and solutions that make the consumer’s life comfortable, convenient, at the same time ensuring their safety, health & well-being. The Womb’s approach to marketing and creative solutions is similarly innovative, and we value that greatly. ”

 

 

Navin Talreja

Kawal Shoor

Said Talreja on the win:”We shared our point-of-view with the team at Honeywell; and our customer-centric approach, and the vibe our entire team shared with their counterparts at Honeywell eventually won us the business. With this play, Honeywell is about to demonstrate its strong intent to build its smart/connected homes business in India. And we are proud to partner them in this journey.” Added Shoor: “The Honeywell team absolutely floored us with the openness they showed in our conversations – whether they were about the state of the category in India, or the potential customers, or even the kind of ideas and initiatives that might work. And that makes us happy, as we are keen to work on creating new categories – which means creating new needs, new attitudes and behaviours, and new experiences.”

 

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