Tanishq’s latest film brings alive cultural sensibilities

20 Sep,2017

By A Correspondent

 

Durga Pujo is one of the biggest community celebrations in the country And Tanishq has unveiled a new film, conceptualised by Lowe Lintas, for its festive collection ‘Aagomoni’.

 

Speaking about the campaign, Deepika Sabharwal Tewari, Associate Vice President – Marketing, Jewellery Division, Titan Company Limited, said: “Pujo is one of the most revered festivals for Bengalis and to mark this celebration, we at Tanishq, have launched the special Aagomoni collection. We believe that the beautiful designs from this collection make it a must have for Pujo. The Aagomoni collection has a special piece for each of the five days leading up to the main Pujo. With this collection, we encourage our Bengali customers to celebrate Pujo by indulging in exquisite jewellery from Tanishq. Jewellery that is crafted with the purest gold and that offers you superior designs.”

 

Added Rajesh Ramaswamy, Executive Director, Lowe Lintas: “We were aware that the ad is going to be playing on the days leading up to Pujo, and so we wanted to make a film that resonated with people’s anticipation. Highlighting the madness that goes on behind preparing for Pujo, we tried to recreate the joy that the festival brings them.”

 

 

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