By A Correspondent

SVF has announced the appointment of RediffusionY&R as the creative agency for its new OTT platform Hoichoi. As part of the creative mandate, Rediffwill create the brands visual identity and its advertising campaigns. The brand name Hoichoi, suggested by Rediffusion Y&R, means non-stop excitement.

Hoichoi is an online platform for Bengali entertainment with over 500 movies, web originals and over 800 songs.

Vishnu Mohta

Said Vishnu Mohta, Co-Founder, Hoichoi: “We wanted an agency that will help our brand become a colloquial name in every Bengali household. The understanding of Bengali ethos that Rediffusion Y&R brings to the table is admirable, and we are sure we will see some exceptional award winning campaigns by them, in the months to come.”

Nilanjan Dasgupta

Added Nilanjan Dasgupta, EVP & Executive Creative Director, Rediffusion – Y&R: “We are delighted that the brand name suggested by us, the logo and campaign ideas presented, have all been appreciated by SVF. Having been privy to what Hoichoi aims to bring to the lovers of Bengali entertainment, we believe it will stay true to its name.