Starcom wins media mandate of Lenskart

22 Sep,2017

By A Correspondent

 

Starcom has won the media duties of eyewear retailer, Lenskart. Said Mallikarjun Das, Group CEO, Starcom India: “It’s a privilege to be associated with Lenskart, a reputed brand in optics. The Starcom approach is to drive human actions and thereby business outcomes through transformative experiences and data-driven understanding. An important factor that determined our win has been our ROI centric planning approach through state- of- the-art TARDIIS which clearly gives us an edge over competitors. Increasingly, optimisation and automation is the way to go. We look forward to unlocking greater consumer connections for Lenskart and coming up with increasingly creative solutions.”

 

As per industry estimates, India’s retail market is expected to grow at a CAGR of 10 percent to $1.6 trillion by 2026 from $641 billion in 2016. India’s e-commerce market is expected to reach $220 billion in terms of gross merchandise value (GMV) and 530 million shoppers by 2025.

 

 

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