Star Bharat’s new film urges all to be fearless

19 Sep,2017

By A Correspondent

Star Bharat has unveiled a campaign which reiterates the channel’s brand philosophy of ‘Bhula de darr, kuch alag kar’.

Leading the movement “Burn your Fear” are icons of the nation. MS Dhoni, Mithali Raj and Ajay Devgn who star in the campaign produced and directed by Star India’s creative team in association with Leo Burnett who created the campaign idea and script.Music director AR Rahman’s signature music for Star Bharat is used in these films.

“As a society we instill fear from childhood right up to adulthood,”said Amit Chopra, CEO, Entertainment, Star India talking about the thought behind the campaign, adding:“Of course, this is disguised as caution, prudence or even concern. But the fact of the matter remains that this fear holds us back from achieving our dreams or, maybe even dreaming. “Burn your Fear” inspires people to conquer their fears, unleash their true selves and chase their dreams. Just like the icons in our brand film. The campaign which culminates this Dassera will be all about burning one’s fears.”

 

 

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