Spykar’s latest digital film targets young millennials

01 Sep,2017

By A Correspondent

 

As Durga Puja draws closer, Spykar India has announced its brand campaign named #FASTMEETSFESTIVE specially targeting the millennials of Kolkata.

 

The montage film brings together Suyasha Sengupta, a singer and musician, Chitrangada Chakraborty an actor & photographer, Sambit Chatterjee a drummer and musician, and Ayushman Mitra, an artist and entrepreneur doing what they do best in their own spheres.

 

Sharing his views on the film, Sanjay Vakharia, COO, Spykar, said: “We see our brand as truly young and restless which is why we wanted to associate with these four young influencers and make them our brand ambassadors. They are not only talented but also fierce, edgy, fun and of course constantly restless and hungry to create something unique with their vision. Our clothes symbolise the same spirit and they look great in them!”

 

Added Suvajyoti Ghosh, Co-Founder and Managing Director at Brandmovers India: “Spykar is an exuberant and youthful brand and we wanted to create a film for the festive season that would stand out. These four faces are unique and fresh and doing really well for themselves – we tried to capture them in their real habitats and bring out the essence of the young and restless brand”

 

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