Spatial Access appoints Vineet Sodhani as CEO

26 Sep,2017

By A Correspondent


Vineet Sodhani

Spatial Access has appointed Vineet Sodhani as CEO. He takes charge after Geetanjali Bhattacharji left Spatial as CEO to join Discovery Communications.


Said Meenakshi Menon, Co-Founder and Chairperson, Spatial Access on the appointment: “As media moves into a new era of complexity, Spatial Access, under its new leadership, will simplify it for its clients with custom solutions, many of which will be first time in the industry! With Vineet’s strong background in research and strategy, we will provide valuable insights, a lot of it in public domain, so that the industry gets more value.”


Sodhani was on a sabbatical since April 2017 before which he worked with Times Television. He has also worked with Starcom Mediavest, Hansa Research. AC Nielsen and ORG-MARG. In 2012 he co-authored Guide to Indian Markets and is presently working on his second book.


“I am excited to join Spatial Access to create an even more dynamic and vibrant organisation,” said  Sodhani, CEO, Spatial Access. “Spatial Access has that rare combination of a great customer and knowledge base. This strength will be used to drive value for every rupee spent on advertising, be it ATL, BTL or digital. We will raise some critical questions, for example, transparency, ROI and wastage. This may raise eyebrows as well as tempers, but if it results in improving benchmarks, we will feel we have delivered value to our clients.”

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