Spaces weaves a new brand message in latest campaign

20 Sep,2017

By A Correspondent

 

Welspun India is set to weave a new story to highlight its brand Spaces with a new TVC, conceptualised by Ogilvy and Mather.

 

Said Dipali Goenka, CEO and Joint Managing Director of Welspun: “Spaces is all about comfortable living! After a long day of work and the hustle bustle of the life, we find solace in our bedroom. We want to help our customers in creating an lifestyle experience that they desire. Our new campaign integrates comfort messaging of Spaces with the feeling that one experience with their loved ones around.”

 

Commenting on the ad, Piyush Pandey, Executive Chairman and Creative Director, South Asia Ogilvy & Mather said: “Spaces as a brand is known for its designs. We felt what the brand needed was a heartbeat. For the bed linen campaign, ‘Neend ka ek aur saathi’ we show how the best sleep happens when you sleep with all that you love.”

 

 

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