Sony rolls out Bravia marketing campaign

29 Sep,2017

By A Correspondent


Sony India has launched its new festive campaign titled “Respect every colour”.


Said Yuichi Hasegawa, Head of Marketing, Sony India: “The Sony Bravia range of televisions has always stood for breath-taking details, vivid colours, striking contrast and exceptional sound quality. Through this commercial, we have endeavoured to showcase BRAVIA’s Bravia’s tradition of celebrating colours.“We are very happy with the translation of the brief done by our creative agency, McCann India for this project.”


Added Prateek Bhardwaj, National Creative Director, McCann Worldgroup: “Colours carry deep meaning in Indian traditions and festivities. Our message was that if the role colours play in our culture is so important, they deserve a Bravia to be viewed on.”


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