Shripad Kulkarni to conduct AAAI workshop on media strategy

13 Sep,2017

By A Correspondent


Shripad Kulkarni

Not many of the younger set of professionals would remember that Shripad Kulkarni, Managing Director, Vizeum India has been an educator for many years. Now the Advertising Agencies Association of India (AAAI) under the aegis of its AAAI Prowess initiative, has invited Kulkarni to conduct a one-day workshop ‘‘Media Strategy in the Digital Age” scheduled for September 22 at its training centre in Mumbai.


The one-day workshop would take stock of the media changing landscape i.e. what has changed and what will change and will cover basic media concepts; digital media concepts; approach to media in the new milieu; a new construct for media strategy; basics of new age tools and digital strategy and aligning creative approach to different digital media messaging.


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