Sanghamitra Chakraborty to head Havas’ RB biz

27 Sep,2017

 

 

Sanghamitra Chakraborty has joined the Gurugram operations of Havas India as Senior Vice President and Business Bead. She will lead the integrated Reckitt Benckiser (RB) team at Havas India, which is the creative partner for many of RB India’s brands. It is also a hub responsible for origination of thinking and creative work on three major RB brands – Harpic, Mortein and Veet – for the entire world other than for Europe and North America. Chakraborty joins Havas from Contract Advertising.

 

Welcoming her aboard, Nirmalya Sen, Chief Executive Officer, Havas India said:”Anyone who has worked with Hong – clients and colleagues alike – will agree that she isn’t just a ‘make-it-happen’ person. She is a ‘make-everyone-happen’ person. Her energy is infectious, as is her ability to pull off the impossible. I am sure our relationship with Reckitt Benckiser will be even stronger with her at the helm.”

 

Commenting on the development, Chakraborty said:”My decision to join Havas was easy. In an environment where agencies have been trying to redefine themselves to stay relevant, Havas, for me, seems to have found the sweet spot as an agency. It is a whole new experience to work in an environment where the offline and online worlds, as well as the creative and media worlds, have been woven seamlessly into one Village, held together with the brand’s philosophy of ‘Better Together’. My other reason, really, was fairly selfish, Havas and RB gave me the opportunity to be an origin market for some of the biggest brands in the FMCG space, and that to me is challenging and should be rewarding at the same time.”

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