Saffola Masala Oats urges consumers to choose healthier snacking alternatives

14 Sep,2017

By A Correspondent

 

In its new campaign, Saffola Masala Oats aims to break long-standing stereotypes and educate consumers that not all snacks have to be unhealthy and they don’t need to compromise on taste for their health.

Speaking about the launch of the campaign, Anuradha Aggarwal, Chief Marketing Officer, Marico Limited said: “In India, snacking always leaves us with a sense of guilt since many convenient snacks also tend to be unhealthy. With today’s fast paced lifestyle, quick and convenient food options have become integral to our life yet healthy options are necessary on the path to fitness.  In its new campaign, Saffola Masala Oats encourages consumers to choose healthier alternatives which are convenient, healthy yet tasty to satisfy their cravings.”

 

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