Saffola encourages people to find their own ways of becoming fit

01 Sep,2017

By A Correspondent

 

Marico Limited’s health care brand, Saffola Oils, has announced the launch of its new campaign, which challenges the popular perception that ‘Healthy is a daunting and difficult pursuit’, encouraging people to find their own individual ways of being fit and heart healthy.

 

Commenting on the launch of the campaign, Anuradha Aggarwal, Chief Marketing Officer, Marico Limited said: “Saffola, is known for heart health and understands that people have their own ways in which they blend health into their lifestyle. Through this new brand campaign, Saffola strives to encourage and applaud the actions to discover individual ways of being fit and heart-healthy, so that health becomes not only a journey, but a sustainable part of one’s life.”

 

Added Pradyumna Chauhan, National Creative Director, McCann Worldgroup: “Everyone wants to be healthy and yet people struggle with it a lot too. Is there a way out? Yes. And that is, to do healthy your way. Only when we take healthy steps that we enjoy doing, are we able to sustain them towards our journey to stay fit and have a healthy heart. This insight formed the bedrock for our Saffola oils campaign this time. Rendered with an energetic, inspiring track, the campaign tells people whatever their health efforts and needs, there is always a healthy Saffola oil to partner you in that journey for health.”

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