Roadster rides upon new brand campaign

11 Sep,2017

By A Correspondent

 

Roadster, one of the leading casual outdoorsy lifestyle brands in the country, launched a new brand campaign – The Road is Waiting. The integrated campaign reinforces the brand’s promise as a trusted highway companion for the young and restless. The commercial, created for TV and digital, is a rallying cry to explore the road and it’s multitude of experiences, drawing straight from the brand’s signature state of constant transit.

 

Commenting on the new brand campaign, Gunjan Soni, Head, Jabong and CMO, Myntra, said,“Roadster has created a unique positioning in its own right and emerged a winner. This 360-degree campaign, while focusing on the brand story, also focuses on the brand’s product offerings. We want to be top of mind when a consumer is thinking of a great wardrobe fit for his or her journeys on the road.  This campaign is a tribute to those passionate explorers who have treaded paths less explored and is an inspiration to all those who aspire to experience it.”

 

Added Manohar Kamath, Chief – Myntra Fashion Brands: “Roadster is one of the fastest growing apparel brands in the country today and its brand philosophy lies in waking the explorer within, helping people experience and realizing their passion for the road. The new campaign beckons the viewers hoping to entice them and make them enthusiastic to go on a journey themselves. We have strategically looked at ensuring the brand message and its product offering comes through effectively by using diverse set of mediums including TVC, OOH and Digital.”

 

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