Radio City to offer curated playlists on Apple Music

08 Sep,2017

By A Correspondent


Radio City 91.1FM has tied up with Apple Music offer thematic playlists to the latter’s users. Radio City will curate playlists that reflect six distinct themes, giving music fans an opportunity to enjoy music that resonates with their personal tastes.


Said Abraham Thomas, CEO, Radio City 91.1 FM: “We are known for our well-researched and mood-mapped music. Curating playlists on Apple’s platform will help us utilise these strengths to offer our listeners content that enhances their music experience. Furthermore, the availability of our playlists on Apple Music will make it easier for our listeners to enjoy quality music on a device of their choosing, at a time and place of their convenience.”


Said Rachna Kanwar, COO, Digital, Jagran New Media: “Radio City’s tie-up with Apple Music will add tremendously to our mobile-first approach. Our highly curated playlists will be the first of its kind by any Indian radio network on Apple Music. Digital audiences will be able to discover, first hand and on a highly engaging platform like Apple Music the results of our complex research analytics. Radio City’s analytics engine blends years of consumer preferences, helping us deliver the most enjoyable and relevant music experience to have ever been offered by an Indian radio network.”


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