unveils its festive campaign

28 Sep,2017

By A Correspondent has launched a new marketing campaign ahead of the upcoming festive shopping season of Diwali. This campaign is focused on the value that Pepperfry is delivering for consumers this year via the “Happy Diwali Sale” conceptualised by Law & Kenneth Saatchi & Saatchi.


Said Rahul Nangia, Joint National Creative Director, Law & Kenneth Saatchi & Saatchi: “While we had to talk about discounts for Diwali, we wanted to retain the flavour of what we’ve done for the brand historically”.


Commenting on the new campaign, Kashyap Vadapalli, CMO, Pepperfry, said: “Pepperfry is at the forefront of providing value to furniture consumers in India. The festive season is when our low prices are especially relevant to shoppers as they seek to fulfil their needs. These 30 days are also the key furniture buying period from a seasonality perspective and our sale and the campaign are targeted to provide us with a business-growth win.”



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