By A Correspondent

Percept agency IBD, which won the strategic and creative mandate for Only Vimal, the textile brand of Reliance after a competitive pitch last year, has released two awaited TVCs across electronic media pan India.

Said Vivek Mehta, Head – Marketing, Reliance Industries Limited (Textiles) said: “The brand Only Vimal always stood for ‘fashion for the young trendsetter’. The youth in India are challenging ‘the status quo’, with a mindset of new possibilities, risk taking and a can do attitude. And they are doing all this in style. Only Vimal reflects their values by offering, ‘fabric and apparel which is not only technologically advanced and innovative but also stylish and world class in design values’.”

Commenting on the new Vimal TVCs, Rahul Gupta, Managing Director, IBD said: “Last year saw us disrupting the category, with a strong and relevant positioning of “Superior Technology Fabric”, which lead to many other brands trying to do the same. This year we wanted to deepen our positioning by bringing in more differentiated products that are performance enhancers, which further facilitates in ranking Only Vimal as a truly Tech Forward brand.”