Ogilvy India delivers a sporty campaign for BMW xDrive

18 Sep,2017


In a new campaign titled “Why be in here, when you can Get Out There” BMW India aims to communicate the capability of xDrive and their range of Sports Activity Vehicles.


Bringing alive this campaign, Ogilvy created a series of short films that showcase the capability of xDrive available across the BMW X Range. Campaign tells the consumer that no terrain is difficult to conquer in a BMW X range.


Said Ajay Gahlaut, Deputy Chief Creative Officer, Ogilvy India: “Get Out There is an international campaign for the BMW X Range that was aired on TV. For the digital medium, we refreshed the campaign by adding three little stories to it.”


Added Vishwajeet Singh Rana, Senior Vice President, Ogilvy India: “BMW cars are the best drivers’ car and once you are in it then it’s a different world altogether and with BMW X range you can conquer any terrain so the idea of the film was to get out there (without a worry) from everyday boring situation life has to offer and have fun.”

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