Media Moments wins marketing communication mandate of Voto Mobiles

14 Sep,2017

By A Correspondent

 

Media Moments has won the marketing mandate for Voto Mobiles, a mobile phone manufacturer that launched last month.

 

Said Sayantan Dey, Business Head – Overseas – Voto Mobiles on the association: “The mobile market in India is cluttered. We have the legacy of our association with Xunrui Communications – the Chinese giant in mobile phone manufacturing and we have a very robust sales network through our distribution partners Rashi Peripherals and Mobility Redington. However, to meet our growth targets it is crucial that the right brand building strategy is put in place. To achieve the right brand imagery it is imperative that right brand communication is planned to target the right audience: it needs to be the right mix of Creative, Advertising and Communication (both in traditional and digital space). We are delighted to partner with Media Moments as the team brings the right experience and capabilities in accomplishing our vision.”

 

Speaking about the win, Sandeep Sreekumar, Managing Director – Media Moments said: “Today companies are looking at the integrated intelligent solution under one roof. Our expertise has been in consulting and creating new ideas in marketing communication and its intelligent amplification in hybrid media space. Media Moments is excited to partner with Voto Mobiles: a brand that has exponential growth potential. Voto Mobiles has aggressive sales plan across India – our strategy would be to build the relevant brand imagery depending on the geography and culture that will help Voto Mobiles to consolidate and strengthen its market position.”

 

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