Magicbricks launches musical ad campaign ‘Property Ka Supermarket’

11 Sep,2017

By A Correspondent

 

Magicbricks has launched its first ever musical advertising campaign that re-affirms the brand’s position as ‘Property Ka Supermarket’ offering a wide choice of properties, products and services for the customer for each and every stage of the home buying journey.

 

Through this ad campaign, Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailor made services it has to offer at each and every stage of the home buying journey, notes a communique.

 

Conceptualised by RK Swamy BBDO, the campaign features popular television actor Iqbal Khan and model Onima Kashyap as lead protagonists. The 360-degree campaign will run across print, outdoor, digital, social and radio. As the first musical commercial in the online real estate industry, the storyboard showcases the consumer as the king, and how Magicbricks offers a wide variety of choices and makes their home-buying experience hassle-free.

 

Speaking about the launch, Prasun Kumar, Marketing Head, Magicbricks.com said: “The campaign is based on a strong insight that when it comes to looking for choices, Indian consumers just can’t have enough. And in a high ticket and involvement category like Real Estate, this comes to fore all the more. Hence, we conceptualised an idea of presenting Magicbricks as Property Ka Supermarket. When we talk about the home buying process, the choices and services offered by Magicbricks, it is unparalleled. The campaign has been conceptualised and filmed in a way that consumers can very easily relate to the protagonists as they will somewhere see their own story of home buying journey. Based on a very peppy music & lyrics, this is the first in the category and will help uplift buyer sentiments. With this ad campaign, our aim is to reaffirm the brand’s position as ‘Property Ka Supermarket’ offering widest ‘Choices.’ This is the first musical in its category with a dose of fun and humourwith a serious message for the home buying process.Home buying is one of the most important decision of an Indian, and we want to ensure that we at Magicbricks bring to them the best in terms of choice and convenience. With our bouquet of products and service offerings, we,aim at making the home buying journey of our consumers seamless and memorable and that’s what this new ad campaign is all about.”

 

Added RK Swamy BBDO Creative Director Ankur Suman: ” To tell a brand’s offerings & functions in an entertaining, breezy and yet simple manner is always a challenge.  That’s why the idea of presenting Magicbricks as a supermarket worked brilliantly for us.  It wasn’t easy to make words like 3 BHK, construction or ready-move-lyrical and hummable, but the lyricist, Pankaj Bora, did a spectacular job.”

 

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