LOC and Sony Pictures Networks launch the official song for FIFA U-17 World Cup

05 Sep,2017

 

 

With exactly a month to go for the tournament, the Local Organising Committee (LOC) and Sony Pictures Networks India (SPN) formally launched Kar Ke Dikhla De Goal, the official song of the FIFA U-17 World Cup India 2017.

 

Written by lyricist Amitabh Bhattacharya and composed by Pritam, the song features a host of well-known music artists that include Sunidhi Chauhan, Neeti Mohan, Babul Supriyo, Shaan, Papon, Mika along with a rap performance by actor Abhishek Bachchan. The composition showcases the vibrancy and uniqueness of India while resonating with a global audience simultaneously. The music video for the song celebrates diversity, showcases how the nation is waiting in anticipation for FIFA U-17 World Cup India 2017, and features stars like Bhaichung Bhutia, Ngangom Bala Devi, Shaan, Papon and even Sachin Tendulkar amongst others. The music video of the song will be broadcasted on SPN’s on-air and digital platforms across genres.

 

Said Rajesh Kaul, President Distribution and Sports Business, Sony Pictures Networks India: “We are ecstatic to be the first broadcasters in history to collaborate with FIFA to co-create an Official Song for a FIFA tournament. From the very beginning of this association, we have worked closely with the Local Organising Committee/FIFA to ensure that FIFA U-17 World Cup India 2017 is a monumental success. Our efforts include the creation of the Official Song, an inspirational composition that will boost the nation’s spirit of sportsmanship.”

 

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