Kohler partners Terribly Tiny Tales in latest brand campaign

01 Sep,2017

By A Correspondent


Kohler India’s latest marketing initiative, “Dream in Kohler”, invited people to share their ideas on what their dream bathroom looks like.To bring its message home to consumers, the company has released three television commercials made in collaboration with Terribly Tiny Tales (TTT), a popular online micro-fiction platform.


Expressing his enthusiasm on the partnership, Salil Sadanandan, President K&B Kohler South Asia & EMEA said: “Kohler is known for making bold statements whether it’s in our products or the way we take them to market. This is yet another industry first consumer activation from Kohler. We have chosen to be unconventional in partnering with a micro fiction platform like TTT rather than an advertising agency. They have managed to convey the central message of Dream in KOHLER – i.e., to make the bathroom the centerpiece of every customer’s home – in an engaging yet witty manner in the TV commercials,” he said.


Added Chintan Ruparel and Anuj Gosalia, Co-Founders of TTT: ”We’re keen to partner with the world’s best brands on great storytelling, but we find the agency model and system a little outdated. That’s why we don’t ‘service’ them, we collaborate with them. Kohler had already partnered us on one such collaboration for the digital medium, which is our domain. So when they asked us to have a go at their mainline campaign, we made an exception because they’re great people to work with, and share the same passion and enthusiasm about having a good story at the heart of whatever they make.”


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