Kent RO builds a bridge of love between the nation and Kashmir in new film

07 Sep,2017

By A Correspondent


“Vaadi-e-Kashmir”, a short film on Kashmir, a CSR initiative of Kent RO, dedicated to Kashmir has been created by Law & Kenneth Saatchi & Saatchi.


Commenting on the film Mahesh Gupta, Chairman – Kent RO said: “The film celebrates the beauty of Kashmir and its people, and celebrates the love and togetherness that we share as a nation. The vision of this short six-minute film is to ‘make our brothers and sisters in Kashmir feel that the rest of the country stands with them’ and also open many more doors to bring us closer to each other.”


The film is conceptualised by Praveen Kenneth, Chairman – Law & Kenneth Saatchi & Saatchi. Said Kenneth: ”The task at hand, keeping in mind the current sensitivity of Kashmir was challenging. We met a myriad of people, both in Kashmir and outside, to find a starting point. We had to keep it simple.”


The film calls viewers to log on to, a platform that’s been created for the people across the nation to send a message of love to the people of Kashmir.


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