Janak Sarda will drive young professional engagement as Regional VP, IAA

13 Sep,2017

By A Correspondent


Janak Sarda

For some years now, Janak Sarda, Managing Director of the Nashik-based Deshdoot Media Group, publishers of Deshdoot, Sarwamat, Deshdoot Times and Nagar Times newspapers, has been playing an active and visible role in a few industry leadership bodies. At the India chapter of the International Advertising Association (IAA), he has spearheaded various initiatives around youth engagement and now he has been appointed Sarda Area Vice President for India and Asia Pacific by the IAA. Four others have also been assigned similar regional responsibilities elsewhere in the globe.


“The future of the IAA requires us to rethink and rebuild our membership starting with professionals new to our workforce,” said Felix Tataru, Chairman and World President of IAA. “Our local chapters have created some strong leaders who are at the forefront of creating unique experiences on the ground and we’re excited to have them shaping how to bring those best practices for learning, networking and events to the global stage. As a former VP of Young Professionals, I’m personally committed to helping this team succeed and have a direct impact on our overall leadership strategy.”


Said Karen Carter: ”As global Vice President of Young Professionals for the past two years, I’ve had the pleasure to meet and work with these amazing young minds,”. “Our goal is to transfer responsibility of YP programmes to this group and let the future leaders of our industry own and define what the IAA will look like in five years and beyond. I’m honoured to be able to help them on this journey and can’t wait to see what they’ll achieve.”


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