Indigo Consulting unveils latest digital campaign for Danone

20 Sep,2017

By A Correspondent

 

With health and well-being at the core of the brand’s philosophy, Danone has rolled out a new campaign for its chocolate flavoured drink – Choco Smoothie.

 

Speaking about the ad, Himanshu Bakshi, Marketing Head, Danone India said, “’Take a Chill-Fill’ tells a consumer that small problems are an everyday affair. So why not just stop stressing and take a ‘Chill-Fill’ with Danone smoothie?”

 

Added Navin Kansal, National Creative Director, Indigo Consulting said, “Danone Smoothie is a healthy, filling and an anytime consumption snack. The ‘Take a Chill Fill’ ditty is a light-hearted take on how this ‘snack’ can play a role in helping us take little things that blindside us in our day-to-day lives, in our stride. And at the same time be satiating as well.”

 

 

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