IdeateLabs awarded digital mandate for Fino Payments Bank

15 Sep,2017

By A Correspondent

 

IdeateLabs has won the digital mandate for Fino Payments Bank, the newly launched bank of Fino Paytech, a payments technology company. The account was won following a multi-agency pitch.

 

Christopher Higgins

Said Christopher Higgins, Business Head, IdeateLabs comments on the win: “We are excited to be associated with Fino Payments Bank. We will be aggressively executing the planned strategy to help them target the right market and achieve their growth plan of 3-4 million customers in the first year.”

 

 

 

Shailesh Pandey

Added Shailesh Pandey, Executive VP & Head – Strategy & Marketing, Fino Payments Bank: “Our customers are spread across segments and with the increased penetration of smart devices, reaching out to those present on the digital spectrum has become critical to create top of the mind recall. Having designed some of the most innovative digital campaigns in the country, we believe IdeateLabs will help us expand our digital footprint. We look forward to having a strong digital presence through clutter-breaking buzz in the digital world and increased brand awareness that drives business growth.”

 

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