Hooq aims to ‘reignite’ VOD market in India

29 Sep,2017

By A Correspondent


Hooq, the video-on-demand service, announced its strategy for the Indian market. With the growing demand for Hollywood content in the country, Hooq will now focus on curating one of the largest repository of Hollywood content.


The Singapore-based company also announced that consumers will now be able to stream and download movies and TV shows at an introductory price of Rs 89 for the first three months making it less than Re 1 per day..


“After building strong partnerships with leading telcos as well as with a leading Broadband player, we are now pleased to announce Hooq’s consumer launch. Consumers can now download and enjoy the premium Hollywood content. Popular Hollywood TV Shows many of which are exclusive and Popular movies many immediately 90 days after cinema release are the star attraction of our catalogue which is one of the finest in the industry,” said Hooq Chief Executive Officer, Peter Bithos.


“Hooq has one of the most compelling value proposition for the Indian consumer in the Video on Demand space. Hollywood at a very affordable price clubbed with download and dubbing is certainly one of the most attractive and differentiated offering,” added Salil Kapoor, Managing Director, HOOQ India.


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