HDFC Life’s new digital campaign

21 Sep,2017

By A Correspondent

 

HDFC Life Insurance has launched a digital ad campaign which focuses on the #YoungAndResponsible. This campaign aims to highlight the aspiring youth of today, who are responsible, believe in planning and are goal-oriented individuals.

 

Commenting on the new campaign, Pankaj Gupta, Executive Vice President-Strategic Alliances, Bancassurance and Marketing, HDFC Life said:“#YoungAndResponsible, the overarching theme of our campaign, challenges the common perception that exists about the young generations approach to life. It shows that though the young generation might seem to be easy going and carefree, they are actually aware of their responsibilities. Research has also revealed that the young generation has increasingly shown an intention to purchase life insurance. The campaign, therefore, allows us to connect with the young generation in a meaningful manner by enabling us to address their needs.”

 

 

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