Hansa Research partners MSW-ARS for measurement service in India

14 Sep,2017

By A Correspondent


Hansa Research and MSW-ARS have announced a partnership to launch a communication measurement services in India. A range of methodologies incorporates both System 1(Neuro, Bio) and System 2 (Cognitive) measures to obtain deeper insights and provide superior guidance to their clients.


MSW-ARS is a specialised communications research firm headquartered in New York and operates in 40+ countries and works with marketers like Abbott, Beiersdorf, Diageo, Disney, Essilor, GSK, Intel, PepsiCo, P&G, LOréal, Merck, Sanofi, etc.


Said Ashok Das, MD of Hansa Research Group: “We are extremely happy to announce our tie up with MSW-ARS of USA, the pioneers and world leaders in Communication testing, measurement and strategy.  With this tie up, we bring a significant range of services to the Indian market, thereby helping our clients optimize their multimedia communication from the idea stage to the final execution stage: and also measure and improve the ROI of marketing investments, says Ashok Das, MD of Hansa Research Group.”


Added Steve Jagger, MD of MSW-ARS: “In Hansa Research we have found a solid and capable partner to serve the Indian market. Hansa brings to the table decades of understanding the Indian markets, best in the country field infrastructure and an extremely talented experienced research team. Our collaboration will work across the brand building continuum from strategic studies to measuring new creative ideas to in-market measurement.  Everything we do is focused on improving our clients financial return from branded activities.”


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