Gromax partners Scarecrow Communications to launch new range of tractors

04 Sep,2017



Scarecrow Mumbai has launched a new tractor brand – Trakstar – in the 30-50 HP category for Gromax Agri Equipment Limited (eka Mahindra Gujarat Tractor Ltd).


Said Harish Chavan, Director, Gromax Agri Equipment Limited, said:”This is not the first time Mahindra is associating with Scarecrow team. They have previously worked on some of our brands like Trringo. We realised Scarecrow’s approach to develop brand communication is something that we resonate with and we were more than confident to award the creative duties to them. From branding of the Tractor to coming up with company and implements names to developing positioning and communication for the brand, everything has been taken care of by Scarecrow, Mumbai.”


Added Manish Bhatt, Founder Director, Scarecrow Communications: “Mahindra has always been the leader in categories like Tractors and SUVs. This entire project has been a precious opportunity for Scarecrow. Though we have an extensive experience of working on similar projects where we played a key role in the formation of brands like the creation of &Pictures (for &Network, a part of Zee Entertainment Enterprises Ltd. and Essel Group), our association with Gromax is still an inspiring experience.”


Said Arunava Sengupta, Founder Director, Scarecrow Communications said: “India being an agricultural country, it is very important to have a brand that touches the lives of farmers in true sense. Since Gromax and its flagship brand Trakstar meet the category’s need of the hour, we are all geared up to bring something meaningful to the table.”


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