FoxyMoron bags digital mandate of Burger King

21 Sep,2017

By A Correspondent

 

US fast-food giant Burger King has assigned its digital mandate to digital solutions agency FoxyMoron. This account was won following a multi-agency pitch.

 

On appointing FoxyMoron, Kapil Grover, CMO, Burger King India, said: “As we build the brand in India, we are always looking for opportunities to connect with our guests. We are now focused on deepening our engagement on social / digital platforms. It’s one of the key mediums to connect with our guests and listen to them, which is a great input into building a better brand experience. I look forward to working with the passionate and energetic team at FoxyMoron; and building Burger King as one of the most engaging brands in India.”

 

Pratik Gupta

Commenting on this win, Pratik Gupta, Co-founder, FoxyMoron said: “This is the next phase of brand transformation for Burger King as a brand in India. We’re innovating and evolving for the future, and we’re excited to take our consumers along for the ride. We are kicking off a bold and progressive plan to transform the brand’s identity. We’re looking at a diverse approach wherein campaigns would roll out with the expertise of our array of tools providing the best of creativity and innovation to derive an accurate planning mix giving the client optimum results.”

 

 

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