Flipkart back with campaign for Big Billion Days 2017

12 Sep,2017

By A Correspondent


It’s time yet again for Flipkart’s The Big Billion Days (BBD) which will be a five-day shopping festival.


Conceptualised and executed by Lowe Lintas Bangalore, the campaign is a series of eight films, set in eight relatable, humorous situations that will be visible on and offline.


Highlighting the creative thought process Arun Iyer, Chairman and CCO, Lowe Lintas said: “At a time when rising prices are on everyone’s minds, I think it’s quite cool that Flipkart is making it possible for people to afford the things they’ve always wanted. That’s where the line “Ab mehengaai giregi” comes in. Our intention was to make BBD more than just a mere sale event. Which is why we tackled the cultural problem of ‘mehengaai’ as a whole. We had a blast shooting these different situations, especially with Abhinay, who brings his own magic to everything he does.”


Added Shoumyan Biswas, CMO, Flipkart:“Over the years Flipkart Big Billion Days has grown from the largest shopping carnival in India to being synonymous to #1 festive sale in the country. All of India will see prices drop on things they desire the most and exclusive deals and products unlike anywhere else. Our campaign ‘Ab Mehengaai Giregi’ puts out the biggest offers that are not just worth the claim but also address the daily life woes of every Indian about ‘Mehengaai’. Nothing is ordinary about the Big Billion Days for us, and we are well prepared to reach out to our consumers with highly engaging communication and epic offers”.


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