Eveready promotes new range with ‘Ise Brightest Kuch Nahi’ campaign

05 Sep,2017



Eveready Industries India Limited (EIIL) has announced the launch of its latest TV campaign for LED Bulbs touching on the thought of ‘Ise Brightest Kuch Nahi’. The three new TVCs have been conceptualised and created by Rediffusion and has been directed by Pradeep Sarkar. The commercial also features its brand ambassador Akshay Kumar.


Speaking about the TVC, Partha Biswas, Vice President and Head Lighting Business, EIIL, stated, “Eveready has been a known and trusted leader with a ‘consumer first’ attitude. The campaign goes beyond simply reinforcing the fact that our LEDs are the brightest by integrating emotions that everyone can relate to. As a part of the TVC along with Akshay Kumar, we are establishing an emotional connect with our consumers and audiences.”


Added Anil Bajaj, Vice President Marketing, EIIL: “The message is conveyed in a very subtle manner and leaves back an important thought to ponder up – to brighten someone’s life by doing little things that may not be important to us. It portrays the many emotions that we go through during our lives and how our LEDs can accentuate it further. Eveready LEDs are a crucial part of our daily lives and plays an integral role in many subtle ways.”


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