ET Now to move beyond business in the nightlies

01 Sep,2017

By A Correspondent


Times Network has announced that its business news channel ET Now will now go beyond regular stockmarket and business news in the nightlies.


Commenting on the occasion, M K Anand, MD & CEO, TIMES NETWORK said, “ET Now has consistently led the business news category and is a frontrunner amongst English news channels. I think we are perfectly poised to evolve from just competitive leadership to purpose-driven leadership. As a channel and brand, I believe we can do much more than what we have been doing so far. It is now our aim to become the driver and catalyst for India’s growth and in making sure that Indians benefit from  that growth.”


Commenting on the occasion, Sandeep Gurumurthi, Managing Editor, ET NOW said, “For ET NOW, this movement is historic. As media entities, besides generating value for our stakeholders, our responsibility is to inform, engage, educate and inspire our viewers. Today every Indian has a strong belief in India’s promising future, more than their own and India’s growth story is not a single story but strongly shaped and influenced by economics, politics, governance and technology et al. We want to empower our viewers with this all-round knowledge which will enable them to see the opportunities around and help them hitch their success to India’s.”


MxMIndia wasn’t present at the roundtable held to announce the new initiative. So we leaned on an Economic Times report for some additional info. And this is what it noted: “A brand-new flagship show, India Development Debate (IDD) at 9 pm on week days, will laud progress and question anyone and anything that denies Indians the chance to Rise With India.“


Now given the aggressive and most often adversarial role that flagship Times Now adopts, the fact that the proposed 9pm show will “question anyone and anything that denies Indians the chance to Rise With India” could well mean more debates and noise every night.


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